Emall Worldwide is an imported goods shop near the old Parksons complex on Beidajie Road. Honestly, it carries a lot of the same goods other import shops carry, but here are three products that make the place unique.
It carries cans of chickpeas and jars of beet root. Chickpeas are not always on the foreign goods shelves in many of the large, international supermarkets in Changzhou. If you are a vegan or a vegetarian, it can be a staple food. I know it was for me during the many years I didn’t eat meat. Carrefour used to carry them, but all three of their locations shut down over the last year. I do see them at Auchan at times. The jarred beets are more of a unique find. The only other place in Changzhou — that I know of — is Metro.
As for the third thing, I’m not sure having it in Changzhou is a good thing. Four Loko is one of the nastiest alcoholic drinks America has ever produced. It’s an alcopop — well, sort of. For those who have never heard this word before, it’s a recent coinage for a soft drink or soda that has alcohol in it. For example, Jack Daniel’s makes a premixed whiskey and cola. As for Four Loko, it’s like somebody noticed how many people like to mix Red Bull or Monster with vodka. So? They created a highly caffeinated energy drink that punches you in the face with 12% alcohol. It tastes absolutely disgusting. Even worse, it has actually killed a few people, and it became highly controversial in America. There were even lawmakers and protesters trying to get Four Loko banned. It faced a few lawsuits as well. Eventually, Phusion, the company producing the drink, agreed to stop making it. So, I don’t know what is sitting on Emall’s shelves. Is it leftovers from 2014? Is it being produced only for export to countries that don’t know any better? Is it a new beverage concocted under a different, less dangerous recipe? Honestly, I don’t know and I don’t care. I’m never going to buy it. I’m writing this more as a buyer beware.
America produces so many good beers and hard drinks. It’s a shame that Samuel Adams and other craft beers are not widely imported here. It reminds me of when I moved to Changzhou and went grocery shopping for the first time. I saw retail endcaps celebrating cans of Pabst Blue Ribbon and started laughing hysterically. Many Americans hate that cheap, bargain-basement swill, but in China its exotic. Go figure.