With the possible exceptions of Warhammer 40,000 and Dungeons and Dragons, Magic: The Gathering is perhaps one of the west’s nerdiest cultural exports to China. It’s a collectible trading card game where people build highly personalized decks to play against their friends. The more extensive your collection of cards, the more exotic your decks may become. As hobbies go, it’s a highly costly one. I would know. I am absolutely addicted to Magic: The Gathering. Do not ask me how much money I spend on this game. It’s embarrassing! Maybe not so much that I’m willing to admit this publicly?
Anyhow, the spread of a game like this is also an uncommon indicator of how rapidly this end of China and Jiangsu province is economically developing. Previously, those who liked playing Magic had to go to Nanjing or Shanghai if they wanted to visit a card shop. On a first glance, this game is that niche. To somebody like Ady Zou, the story is actually a bit longer. Magic the Gathering has actually been in Changzhou for quite awhile. Many years ago, there used to be a shop out by Canal 5. Eventually, it closed and Changzhou entered what Zou terms as a “Magic Ice Age.” The Chinese playing community was relegated to cafes and each other’s homes. Card purchases involved Taobao orders or going to the aforementioned cities of Nanjing or Shanghai. Over the last year, that is something that Ady Zou has personally sought to change.
After studying at Changzhou University, he decided to forego his major and invest in a game shop of his own. For a business to be successful, one must have a passion for what they are doing. For example, if you think you can make money importing Polish widgets into China, you should probably actually like Polish widgets and think about them all of the time. Otherwise, the work will be tedious and soul crushing. As the saying goes, you don’t own a business; a business actually owns you and consumes all of your free time. That’s if you want to be successful. And to anybody who knows Ady Zou, he has a definite passion for not just Magic: The Gathering, but games in general.
Yes, his shop — which is across the street from Changzhou University’s north gate — is a place where one can pop in for a hand or two at cards. However, Zou knows that this alone cannot pay the rent and operational cost of actually having a store. He has organized events around board games and things not related to Magic. He has found ways to appeal to the wider gaming community in Changzhou. These would also be largely Chinese customers.
The known foreign community revolving around Magic or D&D or Warhammer is decidedly tiny in this city. It usually meets up at OK Koala in Xinbei Wednesdays or Sunday nights. Of course, that doesn’t involve people who played before coming to China and just don’t know there are like minded expats in Changzhou. Those games may be western cultural imports, but people like Ady Zou can’t grow a business by explicitly focusing on foreign clientele. This is just another instance of Changzhou clearly not being in the same sentence as Shanghai or Nanjing. Although, shop owners in both those cities would argue the same thing. You have to grow gaming communities among other Chinese people. Foreign customers, while nice to have, are not suitable paths to sustainability. Both English teachers and engineers come and go year to year. Most foreigners here have not dropped an anchor and have decided to stay put — Changzhou and China as a whole are just a temporary stops in a greater life’s journey. And that’s well and fine.
However, if you are into nerdy things, it’s always good to know that there are places to go while you are passing through.There is a community of like minded locals that are willing to embrace you if you show up. Gaming shops are as much about community as they are about making money.This is also why it’s cool to know somebody like Ady Zou and that he has shop. This is also another reason why it’s also good to forego Taobao and to shop locally.